R+ Design Identity
Coherent design identity is at the heart of good design. Good design delivers a strong visual presence, making your brand recognizable and trusted. R+ strives to set your brand apart through a forward-thinking approach to product expression and memorable user experience.
Meaningful identity is the hardest value to deliver, and where my skill is best utilized. A product experience that is more humane and natural is a goal worth striving towards. I aim to trigger an emotional connection by creating user experiences of real value by removing the unnecessary. I focus on issues that really add value - assembly and servicing access requirements, a well-defined material palette, targeted touchpoints and haptics - across digital, graphic, and physical interfaces - to create seamless and rewarding user experience. Consistency is key and this requires team effort - driven by collaboration, shared understanding, strong leadership, and a drive for continuous refinement.
My creative approach delivers design solutions that resonate with your audience. Repeated use and experiences evoke emotions which over time deliver trust, dependability, love and loyalty. I call this experience, the long wow!
Meaningful identity is the hardest value to deliver, and where my skill is best utilized. A product experience that is more humane and natural is a goal worth striving towards. I aim to trigger an emotional connection by creating user experiences of real value by removing the unnecessary. I focus on issues that really add value - assembly and servicing access requirements, a well-defined material palette, targeted touchpoints and haptics - across digital, graphic, and physical interfaces - to create seamless and rewarding user experience. Consistency is key and this requires team effort - driven by collaboration, shared understanding, strong leadership, and a drive for continuous refinement.
My creative approach delivers design solutions that resonate with your audience. Repeated use and experiences evoke emotions which over time deliver trust, dependability, love and loyalty. I call this experience, the long wow!
R+ Craftmanship
For me, true craftsmanship lies in the ability to fuse functionality with aesthetics – to create design solutions that are not only fit for purpose and cost-effective, but also desirable.
Delivering elegant solutions, that drive meaningful improvement for users, requires engaged, open collaboration. In my view, the goal is to reduce waste, improve function and serviceability to create ever more desirable user experiences that will stand the test of time.
I bring passion, expertise, and an unwavering commitment to deliver excellence through impactful, high-quality user experiences that create value and elevate your brand.
Over years of practice, I’ve developed a deep mastery of production techniques, materials, and technologies - applied across a wide range of commercial sectors - ensuring that every design is both innovative and grounded in real-world feasibility.
Delivering elegant solutions, that drive meaningful improvement for users, requires engaged, open collaboration. In my view, the goal is to reduce waste, improve function and serviceability to create ever more desirable user experiences that will stand the test of time.
I bring passion, expertise, and an unwavering commitment to deliver excellence through impactful, high-quality user experiences that create value and elevate your brand.
Over years of practice, I’ve developed a deep mastery of production techniques, materials, and technologies - applied across a wide range of commercial sectors - ensuring that every design is both innovative and grounded in real-world feasibility.
R+ Vision
A vision delivers a sense of purpose - Why we are in business – What we are striving to achieve, and what we aim to deliver for our customers - How we intend to do it. Defining an aspirational, long-term picture of what you want to achieve.
A shared long-term vision for any business informs decision making at every level of your organisation. A design vision defines a guiding "north star" for future design outcomes that distinguish your brand and purpose in a meaningful way from your competitors.
A well-defined vision ensures your approach to innovation is relevant and fit for purpose. R+ vision identifies user pain points, future needs and desires, anticipating upcoming trends and potential technologies.
A shared long-term vision for any business informs decision making at every level of your organisation. A design vision defines a guiding "north star" for future design outcomes that distinguish your brand and purpose in a meaningful way from your competitors.
A well-defined vision ensures your approach to innovation is relevant and fit for purpose. R+ vision identifies user pain points, future needs and desires, anticipating upcoming trends and potential technologies.
R+ Design Strategy
A well-defined design strategy ensures that all key elements - User, Brand, Business, and Planet - are thoughtfully considered and aligned under one cohesive plan.
Our approach to design strategy is an actionable roadmap shaped by clear decisions that guide how to achieve specific goals, with a focus on practical steps, priorities, and smart resource allocation.
In close collaboration with our clients, we craft strategies that are grounded, actionable, and built to last. Once the path is clear, we design user-centered solutions with clarity, purpose, and impact.
R+ design-led thinking uncovers new opportunities and drives innovation - helping your business adapt, stay relevant, and grow in evolving markets.
Our strategy promotes sustainable choices and more intuitive human experiences, while also focusing on reducing costs and increasing profit margins.
Our approach to design strategy is an actionable roadmap shaped by clear decisions that guide how to achieve specific goals, with a focus on practical steps, priorities, and smart resource allocation.
In close collaboration with our clients, we craft strategies that are grounded, actionable, and built to last. Once the path is clear, we design user-centered solutions with clarity, purpose, and impact.
R+ design-led thinking uncovers new opportunities and drives innovation - helping your business adapt, stay relevant, and grow in evolving markets.
Our strategy promotes sustainable choices and more intuitive human experiences, while also focusing on reducing costs and increasing profit margins.
R+ Oversight
n my view, a design is never truly finalized until production approval. R+ brings the expertise to guide, collaborate with, and direct R&D teams to address the inevitable challenges that arise during pre-production refinement. Our goal is to ensure that the original design vision - its aesthetics and functionality - remain fully intact and uncompromised.
The way a final product feels is shaped by the maturity of its assembly, the choice and texture of materials, haptics, and sensory feedback. A deep understanding of design for production - rooted in context of use and user needs - is essential to navigate this critical phase of refinement. The result should deliver a product experience that feels intuitive, seamless, and effortless.
Acting as a bridge between creative and technical teams, R+ provides design oversight and direction to ensure that intent is clearly understood and faithfully executed. This alignment minimizes misinterpretation, prevents costly revisions, and safeguards the integrity of the design from concept to final product.
The way a final product feels is shaped by the maturity of its assembly, the choice and texture of materials, haptics, and sensory feedback. A deep understanding of design for production - rooted in context of use and user needs - is essential to navigate this critical phase of refinement. The result should deliver a product experience that feels intuitive, seamless, and effortless.
Acting as a bridge between creative and technical teams, R+ provides design oversight and direction to ensure that intent is clearly understood and faithfully executed. This alignment minimizes misinterpretation, prevents costly revisions, and safeguards the integrity of the design from concept to final product.