Your products are the ultimate ambassador of your brand and reflect how your business values your customers.  

R+ cares deeply about the user experience. A well-designed product prioritizes ease of use – meeting human needs intuitively, efficiently, and without frustration or disappointment. 

Every detail – from design aesthetics, ergonomics, color, material choices, and assembly quality, to long-term service and care – must work in harmony to create trust, satisfaction, and emotional connection.  

Each encounter – from initial exposure to post-purchase interactions – should elevate the user experience, reinforcing both value and loyalty over a lifetime of use. 

A coherent design identity delivers a strong visual presence, making your brand recognizable and trusted. R+ strives to set your brand apart through a forward-thinking approach to product expression and memorable user experiences. 

Meaningful identity is in many ways the hardest value to deliver. The aim is to trigger an emotional connection by creating seamless and rewarding user experiences. This means removing the unnecessary and focusing on areas that really add value: a well-defined material palette, optimized assembly and servicing access, targeted touchpoints and haptics — across digital, graphic, and physical interfaces.  

This approach delivers design solutions that resonate with their audience. Repeated use and experiences evoke emotions which over time build trust, dependability, love and loyalty. At R+, we call this experience ‘the long wow’!

True craftsmanship lies in the ability to fuse functionality with aesthetics — to create design solutions that are not only fit-for-purpose and cost-effective, but also desirable.

  
The goal is always to reduce waste, improve function, serviceability and sustainability — to create high-quality user experiences that will stand the test of time and elevate your brand.

  
With over 35 years of experience, R+ has developed a deep mastery of production techniques, materials, and technologies — ensuring that every design is both innovative and grounded in real-world feasibility. 

A well-defined design strategy ensures that all key elements – user experience, brand identity, business goals, and sustainability – are thoughtfully considered and aligned under one cohesive plan. 

The R+ approach to design strategy delivers an actionable roadmap that guides how to achieve specific goals – with a focus on practical steps, priorities, and smart resource allocation. 

R+ design-led thinking also uncovers new opportunities and drives innovation – helping your business to adapt and grow in evolving markets. .

A company’s vision should define its purpose — providing an aspirational, long-term picture of what the business wants to achieve. And this purpose should inform decision making at every level of the organization.  

A design vision defines a guiding ‘North Star’ for future design outcomes that will distinguish your brand from your competitors in a meaningful way.  

In helping companies to define their design vision, R+ identifies user pain points, future needs and desires, and upcoming trends and technologies, thereby ensuring that their approach to innovation is relevant and fit-for-purpose.

A design is never truly finalized until production approval has been given. How a product feels is shaped by the maturity of its assembly, the choice and texture of materials, haptics, and sensory feedback.  

A deep understanding of design for production – rooted in context of use and user needs – is essential to navigate this critical phase of refinement.  

Acting as a bridge between creative, R&D and technical teams, R+ provides design oversight and direction to ensure that the intent of the design is clearly understood and faithfully executed. This alignment minimizes misinterpretation, prevents costly revisions, and safeguards the integrity of the design from concept to final product.